Wedding Dentistry

Planes Dental Arts – Wedding Dentistry Working with BK Dental, I wrote countless website pages on dental implants, cosmetic dentistry, orthodontics, and other dental issues. This copy was intended to be keyword optimized for SEO, but I’m particularly proud of this piece, as it’s an excellent example of persuasive copy in a heavily regulated industry. Wedding Dentistry You have set the date, booked the caterer, and picked out the flowers. As you stand in front of your friends and family, your hair and makeup is perfect, and your dress is beautiful. But brides will want to make sure that their teeth look as good as the rest of them, and… Read More

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Mortgage House Sales Page

Mortgage House, Advantage Fixed Rate Home Loans Landing Page (Body Copy) This second piece for Mortgage House is the copy of a landing page. My goal was to increase conversions (requests for information) on this page, which we did. The new landing page (which included my copy and a new design) increased conversions for this page by about 80%. At Mortgage House, we know that everybody needs a little cash once in awhile. If you’re looking for cash for your next holiday, home improvements, or just to help you pay for something important, you may qualify for a one-year fixed-rate Advantage home loan. But what’s this home loan all about?… Read More

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