Wedding Dentistry

Planes Dental Arts – Wedding Dentistry Working with BK Dental, I wrote countless website pages on dental implants, cosmetic dentistry, orthodontics, and other dental issues. This copy was intended to be keyword optimized for SEO, but I’m particularly proud of this piece, as it’s an excellent example of persuasive copy in a heavily regulated industry. Wedding Dentistry You have set the date, booked the caterer, and picked out the flowers. As you stand in front of your friends and family, your hair and makeup is perfect, and your dress is beautiful. But brides will want to make sure that their teeth look as good as the rest of them, and… Read More

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Meals for Seniors

Senior Nutrition – Blog Post Martha’s Senior Gourmet, a home meal delivery service that was then based in southern California (but has since expanded), needed some blog posts to boost engagement and improve SEO. This is one of the blog posts that we used to help them increase readership. Since these posts were unveiled, Martha’s has expanded from the San Diego area into three states and 18 markets. Meals for Alzheimer’s Patients We write a lot about preparing meals for seniors that have multiple dietary restrictions, and one of the ways we can do this is by being creative with our ingredients, cooking methods, and recipes. But if someone you… Read More

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Planes Dental Welcome Letter

Planes Dental Arts, Welcome Letter/Front Page BK Dental, an agency that specializes in digital marketing for dental websites, brought me on for more than a year to do their copywriting. The majority of their clients were cosmetic dentists and prosthodontists (who install dental implants), but I also did some work for a dental laboratory and for a few miscellaneous (non-dental) projects as well. The front page/home page on their websites was referred to as the Welcome Letter, and this is one of my favorite examples of a Welcome Letter. What’s interesting about all of these BK Dental pieces is that they were all required to be keyword-optimized for local SEO.… Read More

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Oberon Biofeedback & Migraines

Oberon Biofeedback – Biofeedback and Migraines Oberon Biofeedback contracted me for a website rewrite, social media management, and blog posts. They had already been cited by the FDA for making unwarranted medical claims about their device. It was absolutely critical that their re-write be compliant, as the FDA was watching them and would fine them if there were further violations. How do you talk about a health product when you can’t make health claims? This blog post on Biofeedback and Migraines is a good example of leading the reader to make unstated conclusions. Biofeedback and Migraines For people who’ve never had a migraine before, it’s easy to dismiss migraines as… Read More

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Eating Disorder Book

Eating Disorder Book Excerpt I was asked to ghostwrite a book about eating disorder (ED) sufferers who did not fit the traditional stereotype. The author conducted research among online ED communities, and this is an excerpt from the book that talks specifically about EDs within minority or unexpected groups. Eating Disorders in the Trans Community One factor that greatly increases the risk of eating disorder is being transgender. Trans people are frequently forced as children and teens to live as a gender that feels “wrong” to them, and they develop a sense of hatred for their bodies at an early age. For trans men who had to endure puberty as… Read More

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