Qualified Longevity Annuities

Crown Atlantic – Email Article on Qualified Longevity Annuity Contracts Crown Atlantic Insurance, a national insurance and annuities company, needed some articles to be sent to their email subscribers. Their focus was on marketing to Baby Boomers who were approaching retirement age or thinking about life insurance, and their primary concern was that the copy we produced be entirely compliant with regulatory rules. On this piece, we needed to meet the requirements of insurance marketing and annuities marketing (which is governed by the SEC). Qualified Longevity Annuity Contracts An American man who makes it to the age of 65 today can expect to live until the age of 84 or… Read More

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Mortgage House Sales Page

Mortgage House, Advantage Fixed Rate Home Loans Landing Page (Body Copy) This second piece for Mortgage House is the copy of a landing page. My goal was to increase conversions (requests for information) on this page, which we did. The new landing page (which included my copy and a new design) increased conversions for this page by about 80%. At Mortgage House, we know that everybody needs a little cash once in awhile. If you’re looking for cash for your next holiday, home improvements, or just to help you pay for something important, you may qualify for a one-year fixed-rate Advantage home loan. But what’s this home loan all about?… Read More

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Mortgage House Email

Mortgage House, Email to Commonwealth Bank Customers   Mortgage House is an Australian mortgage lender. The work that I did for Mortgage House was challenging on two levels. First, as a mortgage lender, it’s a heavily regulated industry that requires careful attention to detail in order to ensure regulatory compliance. Second, it was an Australian company, which required extensive research to ensure compliance with Australian laws (which differ slightly from US requirements). In this piece, I was asked to create an email sales letter that would be sent to the customers of their competitors in an attempt to encourage refinancing. Subject: Is Commonwealth Bank frustrating you? Is your mortgage making… Read More

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