Wedding Dentistry

Planes Dental Arts – Wedding Dentistry Working with BK Dental, I wrote countless website pages on dental implants, cosmetic dentistry, orthodontics, and other dental issues. This copy was intended to be keyword optimized for SEO, but I’m particularly proud of this piece, as it’s an excellent example of persuasive copy in a heavily regulated industry. Wedding Dentistry You have set the date, booked the caterer, and picked out the flowers. As you stand in front of your friends and family, your hair and makeup is perfect, and your dress is beautiful. But brides will want to make sure that their teeth look as good as the rest of them, and… Read More

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Planes Dental Welcome Letter

Planes Dental Arts, Welcome Letter/Front Page BK Dental, an agency that specializes in digital marketing for dental websites, brought me on for more than a year to do their copywriting. The majority of their clients were cosmetic dentists and prosthodontists (who install dental implants), but I also did some work for a dental laboratory and for a few miscellaneous (non-dental) projects as well. The front page/home page on their websites was referred to as the Welcome Letter, and this is one of my favorite examples of a Welcome Letter. What’s interesting about all of these BK Dental pieces is that they were all required to be keyword-optimized for local SEO.… Read More

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