Oberon Biofeedback & Migraines

Oberon Biofeedback – Biofeedback and Migraines Oberon Biofeedback contracted me for a website rewrite, social media management, and blog posts. They had already been cited by the FDA for making unwarranted medical claims about their device. It was absolutely critical that their re-write be compliant, as the FDA was watching them and would fine them if there were further violations. How do you talk about a health product when you can’t make health claims? This blog post on Biofeedback and Migraines is a good example of leading the reader to make unstated conclusions. Biofeedback and Migraines For people who’ve never had a migraine before, it’s easy to dismiss migraines as… Read More

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Probiotic

ItWorks Probiotic I created this for a local ItWorks distributor who wanted to highlight the probiotics in the Greens product. Because this is a nutriceutical and must not make “medical claims” (per the FDA), it can be a challenge to convey the benefit to the consumer without violating compliance. Preliminary research reveals that certain strains of probiotic may help to boost the immune system. A particular strain of probiotic called Bacillus coagulans can help to make you less vulnerable to the cold and flu. Further studies are necessary to determine how the probiotic acts.. Natural sources of probiotics include yogurt, fermented dairy products, and some cheeses. These natural sources seldom… Read More

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Oberon Biofeedback Before & After

When I was brought in on the Oberon Biofeedback project, I was asked to re-write their website copy. The vast majority of their copy was either non-compliant or so highly technical and jargon-filled that it was useless. Here’s a sample of the original copy: Bioresonance or Bio Resonance is based on the concept and observation that all living organisms and their components, the cells, tissues and organs, emit measurable electromagnetic waves. The frequency of these waves can vary from cell to cell or organ to organ and from tissue to tissue, based on their biochemical and physiological environment.  Accordingly, these can vary in responses to a variety of stresses from… Read More

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