This piece was written as part of an email campaign for an insurtech company. PAI Health (the insurtech company) was working with Texas A&M University. The goal of this email: to encourage participants in the Walk Across Texas program to use PAI Health’s fitness calculator. With this calculator, they could get their Fitness Age.
The Insurtech Email
SUBJECT: Are you as fit as you think you are?
Walking is a wonderful way to get in shape and improve your cardiorespiratory fitness. Cardiorespiratory fitness can help reduce your risk of heart disease and death from all other causes, so becoming more fit is a great step to help you live a longer and healthier life.
Now it’s time to determine whether your cardiorespiratory fitness is good or needs a little more work. PAI Health is offering a free Fitness Age Calculator to Walk Across Texas participants to help them figure out whether their fitness age is higher or lower than their real age.
Just answer a few simple questions, and we’ll tell you whether you’re a 35-year-old with the fitness of a 25-year-old, or a 40-year-old with the fitness of a 60-year-old!
<<BUTTON: Get your Fitness Age Now!>>
This piece kicked off a series that the insurtech company used to follow up with participants in the Walk Across Texas program. Participants who opted in had access to resources like the PAI calculator and PAI score.
Because of this extra support, many people continued staying active after the initial program ended. Many people benefited from the extra help. In many cases, maintaining a new habit can be difficult. While starting a new healthy habit might be easy, keeping up the momentum can be hard.
This was one of several pilot programs done by PAI Health in partnership with researchers. PAI Health used this email to try to help encourage people to develop new healthy habits.