How to use a pop-up translator to optimize your multilingual website
Meta description: Popups can be a valuable addition to your marketing strategy. In this post we explain why you need to translate your popups for multilingual websites.
While the majority of your content will be found on the pages of your website, if you’re looking to turbocharge your marketing, you’re probably going to use some popups. Popups are still an amazing way to build your email list, capture lost revenue, and get attention. While the average conversion rate for a popup is only about 3%, high-quality notifications can perform at over 11%, so it’s definitely worth using popups to optimize your marketing efforts.
As exciting as these notification bubbles can be, they can also be annoying and should always be used in a way that enhances the user experience. Just like the content on the rest of your website, popups that have relevant, valuable content or offers are more likely to be appreciated by your site visitors. A popup that’s written in human language, that doesn’t detract from the user experience, and that doesn’t ruin the entire website when you’re surfing on mobile can be a useful addition to your marketing stack.
But popups can create a unique problem for people who are running an international business and working with a multilingual website as they have to be translated, just like the rest of the website. A popup bubble translator allows you to have consistent messaging across markets regardless of the language that your viewer is reading in. You can push a valuable and relevant message that’s understandable and makes sense in real-time, and you can use popups that strengthen your brand perception across various languages and audiences.
Why Use Translated Popups?
In some cases, multilingual webpages will translate the page content but simply remove the popup windows for their translated audiences. This loses the benefits of the popup for a wide swath of the readers. With Weglot, it’s easy to translate popups into a target language on a multilingual webpage. Since popups are such a valuable piece of your digital communication, it makes sense to prioritize that popup bubble translation with building out your multilingual marketing strategy.
Popups can be used for a wide range of applications, but they generally function most effectively as a tool for grabbing a user’s attention or encouraging the user to take a quick, low-investment action. Translated popups are the online equivalent of the candy bars at the grocery store checkout: low-cost impulse buys.
Grow Your Email List
One of the most common ways to use popup windows is to grow your email marketing list. Popups can be customized to fit the content on each individual page with an offer or lead magnet tailored to correspond to the content on that page, or they can be larger, more universal list-building popups that are generic ways to collect email information.
You can use popup translation to promote special offers of seasonal or sale products, or to hype up an upcoming or recent product that you’d like to feature or highlight. These sorts of popups can even be customized by your audience, featuring a different product or message depending on the audience’s language, location, or other recorded features.
Highlight Announcements or Important Information
Sitewide or store-wide announcements need to be shared with everyone, so translating your popup is a way to make sure that everyone who visits your site gets the same critical information. But sometimes, you may have important announcements or information that pertain to a specific region or country, and you can have popups translated to give messages to individual audiences as well.
Exit Intent or Cart Abandonment
Popups can be an ideal way to recapture site visitors that may be about to leave your site or abandon their shopping cart. Some studies suggest that 10-15% of your departing visitors may be “saved” by using an exit-intent popup or popover message, so it’s worth translating your popup into the user’s language to make sure that it resonates with your visitor.
Popup Translation for Different Needs
If you decide to use popup translation, your first question needs to be whether you want the same popup to be displayed to all users in different languages, or whether you’d like a customized message to be used for different languages. This will largely depend on whether you want your translated popup to be regionally tailored or specified.
If your popup will be advertising a deal, content, offer, or news that’s specific to a single region or area, it makes sense to create a customized one that can be displayed only to people using that specific language. In this case, your popup will be different for each user, depending on the language and country settings specified in their browser and indicated by their ISP.
When you don’t have noticeable differences in your deal, content, offer, or news, there’s nothing wrong with having a single popup that gets translated into multiple languages. This popup can be simply translated so that all your readers receive the same message.
How Your Website Can Use Translated Popups
Different webpages will use popup translators for different purposes, and you’ll be able to find uses for your popup translation that may be unique to your website or your industry. But depending on your business, there are some common use cases for different website types.
When it comes to blogs, popups are frequently used to increase email signups that may later be used for email marketing or promotion. A popup translator can help to make sure that the popup marketing is effective across international borders, and that any lead magnets or resources are made available to readers who may not speak the same language.
Because many blogs will use PDF material as a lead magnet (eBooks, White Papers, Case Studies, etc.), it’s worth noting that you may want to customize your translated popup if you’re directing users to your email signup or offering them a lead magnet. For example, if your primary language is in English, you may want to have a version of your White Paper or the welcome email to your email list that’s in Spanish that can be the link used on the translated popup. That way, when a Spanish-speaking user (who may have been using your entire website in Spanish) downloads your white paper, they’ll receive a Spanish-language White Paper delivered with a Spanish-language welcome email, rather than an English version that they might otherwise receive.
Affiliate sites may use translated popups to gain email signups, but they may also appreciate exit-intent popups. Affiliate sites seem to benefit from cross-promotion popups, where the message includes a link to a related post or piece of content. This type of cross-promotion keeps users on the site longer and can help boost conversion rates.
Ecommerce sites may benefit from a wide range of translated popups, but email signup and cart abandonment popups are probably the most critical. On an ecommerce site, almost anything can be introduced as a popup, but there’s a risk of overusing these notifications and losing their attention-grabbing “interruption” advantage, so they should be used judiciously to make sure that they continue to get the most attention where it’s needed.
The Easy Way to Translate Popups
Not all popup plugins feature built-in translation, but popups are important to boosting your conversion rates and getting the attention of your site visitors. Translating them into the language of your reader is critical to making sure that your message is understood.
Popups can be used to grow your email list, promote a unique offer, broadcast announcements, or prevent your users from leaving too soon.