Mortgage House, Email to Commonwealth Bank Customers
Mortgage House is an Australian mortgage lender. The work that I did for Mortgage House was challenging on two levels. First, as a mortgage lender, it’s a heavily regulated industry that requires careful attention to detail in order to ensure regulatory compliance. Second, it was an Australian company, which required extensive research to ensure compliance with Australian laws (which differ slightly from US requirements).
In this piece, I was asked to create an email sales letter that would be sent to the customers of their competitors in an attempt to encourage refinancing.
Frustrated with trying to look up your mortgage online?
Frustrated with computer outages?
Frustrated with poor customer service when talking to a banker?
It’s not you –
On ProductReview.com.au, Commonwealth Bank has an average rating of 2.5 out of 5.
<h2> Perhaps, it’s time you found a better mortgage lender?</h2>
Mortgage House has a customer rating on ProductReview.com.au of 4.5 out of 5 and we’re one of Australia’s leading non-bank lenders. We’ve been around for 30 years and, in this time, we’ve helped thousands of Aussies switch over from one of the big banks.
We can help reduce your interest rate, cut your monthly repayment, AND eliminate your annual and package fees all at the same time. And we’ll do so with a smile.
<h2>How We Can Save You at Least $25,000!</h2>
Depending on the loan package you select, you could save more than $25,000 with us. Commonwealth Bank currently has their interest rates for variable rate home loans set at around 4.75%, while ours is 3.95%.
To put that into dollars and cents, a $150,000 home loan with Commonwealth Bank will cost you about $1,018 a month for the next 20 years.<sup>1</sup> A similar loan with Mortgage House can cut your monthly repayments by more than $100 – a difference of $25,000 over the life of your loan!
Want to save even more? We usually won’t charge you a $600 package fee or a $395 annual fee. Yet you will still get the same convenient ATM and online access.
<h2>What Mortgage House Can Do For You</h2>
Mortgage House is not a jack-of-all-trades bank. We ONLY do mortgages, and we do them well. We’re not going to try to sell you on a bunch of other banking products that you don’t need. We’re only going to help you find the right home loan for your needs.
<h2>What would it take?</h2>
We know that the idea of refinancing your mortgage may seem like a hassle. We will work with you in person to make the process as easy and painless as possible. If you could save $25,000, wouldn’t that be worth a look?
(( Help Me Save On My CommBank Home Loan ))
1. Based on a 20-year loan at interest rates current as of September 15, 2015 where the customer pays principal and interest rates. Commonwealth Bank’s rates are taken from their Standard Variable Rate mortgage and Mortgage House’s rates are taken from our Advantage Variable Rate mortgage; both assume an owner-occupied home.