- Understanding & Developing your Buyer Persona for your Legal Marketing Strategy
If you’ve decided to use Inbound marketing, account-based marketing, or another customer-centered marketing philosophy for your legal marketing strategy, you know how important it is to truly understand your prospective clients. If you really hope to reach them – to start a conversation with them, you have to know them as well as you’d know your best friend. For this, you need to develop a buyer persona. What is a Buyer Persona? A buyer persona is kind of like a character sheet. We take the information that we know about your ideal client and then bring it to life with …Understanding & Developing your Buyer Persona for your Legal Marketing Strategy Read More »
- Lawyer Marketing: Inbound, Attraction, Content, Oh My! [What You Need To Know]
Lawyer marketing is different now than it was 20 years ago. Here’s what you need to know about modern marketing for attorneys & law firms.