Business Garage Insurance

Business Garage Insurance How does insurance help my business garage? Whether your garage is a small shop or a large specialty garage, it’s important to make sure that you’re properly insured. All the usual insurance policies like liability and building insurance are necessary, but a business garage may want to consider some additional policies to help them minimize their risk. What policies should I consider? General Liability A general liability policy is sometimes called a “slip and fall” policy, because it can protect your business if an employee, vendor, or customer slips and falls on your premises. But a general liability policy provides protection against liability claims for any damages… Read More

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Same Sex Marriage

  Note: When I was asked to write this as a piece of content, it was with virtually no instruction. There was no research or guidance presented to me, and this was prior to the Supreme Court decision that legalized same-sex marriage throughout the United States. It’s an excellent example of a heavily researched piece of legal content.   Same-Sex Marriage in Missouri   It is important to note that the legal climate surrounding same-sex marriage is unstable and rapidly changing. This information is believed to be accurate as of the time it was written, but given the rapid changes in same-sex marriage legislation, it cannot be guaranteed as accurate.… Read More

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Wedding Dentistry

Planes Dental Arts – Wedding Dentistry Working with BK Dental, I wrote countless website pages on dental implants, cosmetic dentistry, orthodontics, and other dental issues. This copy was intended to be keyword optimized for SEO, but I’m particularly proud of this piece, as it’s an excellent example of persuasive copy in a heavily regulated industry. Wedding Dentistry You have set the date, booked the caterer, and picked out the flowers. As you stand in front of your friends and family, your hair and makeup is perfect, and your dress is beautiful. But brides will want to make sure that their teeth look as good as the rest of them, and… Read More

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Qualified Longevity Annuities

Crown Atlantic – Email Article on Qualified Longevity Annuity Contracts Crown Atlantic Insurance, a national insurance and annuities company, needed some articles to be sent to their email subscribers. Their focus was on marketing to Baby Boomers who were approaching retirement age or thinking about life insurance, and their primary concern was that the copy we produced be entirely compliant with regulatory rules. On this piece, we needed to meet the requirements of insurance marketing and annuities marketing (which is governed by the SEC). Qualified Longevity Annuity Contracts An American man who makes it to the age of 65 today can expect to live until the age of 84 or… Read More

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Meals for Seniors

Senior Nutrition – Blog Post Martha’s Senior Gourmet, a home meal delivery service that was then based in southern California (but has since expanded), needed some blog posts to boost engagement and improve SEO. This is one of the blog posts that we used to help them increase readership. Since these posts were unveiled, Martha’s has expanded from the San Diego area into three states and 18 markets. Meals for Alzheimer’s Patients We write a lot about preparing meals for seniors that have multiple dietary restrictions, and one of the ways we can do this is by being creative with our ingredients, cooking methods, and recipes. But if someone you… Read More

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Mortgage House Sales Page

Mortgage House, Advantage Fixed Rate Home Loans Landing Page (Body Copy) This second piece for Mortgage House is the copy of a landing page. My goal was to increase conversions (requests for information) on this page, which we did. The new landing page (which included my copy and a new design) increased conversions for this page by about 80%. At Mortgage House, we know that everybody needs a little cash once in awhile. If you’re looking for cash for your next holiday, home improvements, or just to help you pay for something important, you may qualify for a one-year fixed-rate Advantage home loan. But what’s this home loan all about?… Read More

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Mortgage House Email

Mortgage House, Email to Commonwealth Bank Customers   Mortgage House is an Australian mortgage lender. The work that I did for Mortgage House was challenging on two levels. First, as a mortgage lender, it’s a heavily regulated industry that requires careful attention to detail in order to ensure regulatory compliance. Second, it was an Australian company, which required extensive research to ensure compliance with Australian laws (which differ slightly from US requirements). In this piece, I was asked to create an email sales letter that would be sent to the customers of their competitors in an attempt to encourage refinancing. Subject: Is Commonwealth Bank frustrating you? Is your mortgage making… Read More

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Planes Dental Welcome Letter

Planes Dental Arts, Welcome Letter/Front Page BK Dental, an agency that specializes in digital marketing for dental websites, brought me on for more than a year to do their copywriting. The majority of their clients were cosmetic dentists and prosthodontists (who install dental implants), but I also did some work for a dental laboratory and for a few miscellaneous (non-dental) projects as well. The front page/home page on their websites was referred to as the Welcome Letter, and this is one of my favorite examples of a Welcome Letter. What’s interesting about all of these BK Dental pieces is that they were all required to be keyword-optimized for local SEO.… Read More

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Oberon Biofeedback & Migraines

Oberon Biofeedback – Biofeedback and Migraines Oberon Biofeedback contracted me for a website rewrite, social media management, and blog posts. They had already been cited by the FDA for making unwarranted medical claims about their device. It was absolutely critical that their re-write be compliant, as the FDA was watching them and would fine them if there were further violations. How do you talk about a health product when you can’t make health claims? This blog post on Biofeedback and Migraines is a good example of leading the reader to make unstated conclusions. Biofeedback and Migraines For people who’ve never had a migraine before, it’s easy to dismiss migraines as… Read More

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Probiotic

ItWorks Probiotic I created this for a local ItWorks distributor who wanted to highlight the probiotics in the Greens product. Because this is a nutriceutical and must not make “medical claims” (per the FDA), it can be a challenge to convey the benefit to the consumer without violating compliance. Preliminary research reveals that certain strains of probiotic may help to boost the immune system. A particular strain of probiotic called Bacillus coagulans can help to make you less vulnerable to the cold and flu. Further studies are necessary to determine how the probiotic acts.. Natural sources of probiotics include yogurt, fermented dairy products, and some cheeses. These natural sources seldom… Read More

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