How do you turn insurance into compelling copy? Or transform software into something a layman can get excited about? How can you sell your banking products without running afoul of SEC regulations? Or talk about healthcare options when your state government has made it illegal to speak in plain English?
Anyone can write product descriptions for dishrags. When you’re selling something complex, expensive, or something with a lot of bureaucratic red tape, you need to call in an expert. That’s why I’m here.
Using an immature, unskilled, untested writer can cost you more than you think. If you’re paying an hourly rate, you’re likely paying a lot more for that junior writer, because it just takes them longer. And what of the hours and hours you spend editing, revising, re-working, and begging for revisions from your bargain-basement copywriter? Time is money, after all.
But in a heavily regulated industry, you’re losing more than hourly wage. Publish the wrong thing and you run the risk of censure, fines, or other serious consequences.
In complex industries, the penalty for using a bad writer is even more serious: you’re leaving sales on the table. Turning highly complicated material into something readable and coherent to the consumer is a skill that develops with time and experience. If your writer doesn’t have that, your reader won’t even make it through your marketing material, and every penny spent on your campaign is money wasted.
I encounter so many people with a huge mission and world-changing ideas, but they aren't always the best communicators. My mission is to help translate their genius into words that ordinary folks can understand and feel passionate about.
Heavily regulated industries include legal, medical/healthcare, financial, insurance, and vice. These industries place hefty restrictions on the content and format of your marketing materials, so you’ll need an expert to help you convey your message effectively without getting fined.
Complex products may include tech, SaaS, IoT, utilities, and industrial products. These products require specialized lingo and jargon and can be difficult for outsiders to understand. You need an expert to translate highly complex jargon into compelling copy that will drive conversions.
One of my favorite things to do is to help companies develop or revitalize their Brand Playbook. Whether you’re rolling out a new product or just updating an brand that was too exclusive and inaccessible, I can help you build a brand that will resonate with your customers.
Don’t know what you need to do? That’s okay. I’m a fully qualified marketing manager, too! I can help you develop, oversee, and supervise your entire marketing strategy, or just a single product or campaign, including analytics, design, strategy, implementation, and more.